Stop Trying to Reach Your Target Audience the Old-Fashioned Passive Way

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Everyone is talking about the influence of the web, particularly social media. Now, for the first time, you can be a part of these powerful tools like never before.

As publisher of Western Pennsylvania Hospital News for the past 26 years, I recently launched the region’s most expansive healthcare consumer site,, to engage with the thousands of savvy consumers who are no longer picking up free magazines at supermarkets to get their healthcare news.

I invite you to take advantage of our massive web experience and social media initiative in the healthcare realm. It’s cost-effective, instantaneous, new and vibrant. More importantly, you will reach a large audience ready to do business with you. Collectively, my staff and I have over 8,000 connections on Facebook, Twitter, and LinkedIn.

How many does the magazine you advertise in have? And how hard are they working for you?

Through social media, we post the best of what we’re reading, watching and listening to. We also promote our marketing partners through these channels. It’s a great supplemental resource to the hundreds of monthly articles that we offer our readers through

I promise that we can cut your ad budget dramatically. Why throw $2,500 away on only 3 or 4 ads a year, when for half the price, you can get exposure to your audience 365 days a year, 24/7?

Yes, it’s new. It’s different. But ask yourself, how often do you pick up a newspaper these days? Why would your customers be any different?

Don’t miss this opportunity. Find out more by going to or checking out our latest video at

You can also email me back at or just call me at 412.475.9063.

I look forward to hearing from you.


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